WordPress expert. UI/UX designer. Web and mobile app builder. Automation architect. CRM specialist. AI whisperer. Five years of making the digital world slightly less broken, one project at a time.
"Build it right, or don't build it at all"
Formal education has its place. I am not just adding it to my story because it's irrelevant. What matters is this: I've been doing this professionally for five years, and I'm exceptionally good at it. This isn't arrogance. It's pattern recognition. When you've delivered dozens of projects and clients keep coming back, you start to trust the data.
Custom sites that don't look like templates. E-commerce that converts. Membership platforms that scale. Performance-optimized, SEO-ready, built to last.
Clean semantic markup, responsive CSS that works across devices, and vanilla JavaScript for interactive experiences. The foundation of everything I build on the web.
Interfaces people understand intuitively. User flows that feel natural. Design systems that maintain consistency. Beauty is subjective; usability is measurable.
Lovable for rapid deployment. Custom development when needed. Progressive web apps that blur the line between web and native. If it needs to run on a screen, I can build it.
HubSpot, Salesforce, Zoho integrations. Zapier, Make, n8n workflows. Complete business automation systems that save hundreds of hours monthly. Systems that eliminate human error.
Claude as a development accelerator. The full LLM toolkit for everything in between. Using AI to build and deploy in hours what used to take days. Prompt engineering as a legitimate discipline.
Teaching others what I've learned the hard way. From WordPress fundamentals to advanced automation workflows. Mentoring isn't just about sharing knowledge—it's about shortening someone else's learning curve.
Started taking on WordPress projects. Built simple websites. Made every rookie mistake in the book. Learned that "the client is always right" is a myth, but "the client's problem is always real" is gospel. Discovered Elementor and realized page builders aren't cheating—they're efficiency.
Projects got bigger. Moved beyond brochure sites into e-commerce, membership platforms, and custom functionality. Started thinking in systems, not just pages. Mastered HTML, CSS, and JavaScript fundamentals. Developed frameworks that made me faster without sacrificing quality. Began exploring CRM integrations and workflow automation. First five-figure project. Realized I'd been undercharging.
Clients kept asking for "modern" designs. Invested serious time into understanding UI/UX principles. Learned that good design is invisible and great design is inevitable. Started leading with user research. Projects became more strategic, less decorative. Conversion rates improved. Clients noticed.
Dove into web apps and mobile app development. Picked up Lovable early and rode the wave. Mastered automation and CRM platforms—Zapier, Make, HubSpot, Salesforce integrations. Built complete business automation systems that saved clients hundreds of hours monthly. Became the "figure it out" person. If there's a digital problem, I probably know three ways to solve it.
Stopped taking every project. Started taking the right projects. Built things I'm genuinely proud of. Clients became partners. Work became a craft. Realized that being expensive isn't about ego—it's about delivering value that justifies investment. Positioned myself where I belong: at the top of my field.
Five years in. Still learning, but now I'm teaching too. Work exclusively remotely because geography shouldn't limit excellence. Only take projects where I can deliver something exceptional. The portfolio speaks for itself. The results speak louder.
Five years of trial and error have crystallized into a few non-negotiable principles.
I work from where I work best. You get better results when I'm in my zone, not your conference room. Modern tools make location irrelevant.
I'm not cheap. I'm worth it. Five years of expertise, battle-tested processes, and outcomes that justify investment.
I don't take every project that comes my way. I take projects where I can deliver exceptional work. Quality over quantity, always.
I don't bill by the hour. I solve problems and deliver results. You're not paying for my time—you're paying for five years of knowing exactly what to do with it.
If your idea won't work, I'll tell you. If there's a better approach, you'll hear it. No corporate doublespeak. No false promises. Just clarity.
Deadlines matter. When I commit to a timeline, I deliver. I build in buffers, communicate early if issues arise, and never leave you wondering.